How to Mix Up Your Content Marketing

I enjoyed this infographic from JBH and the story and imagery it produces as you think about content. 77% of marketers now utilize content marketing and 69% of brands create more content than they did a year ago. And just as everyone has a taste for their favorite cocktail, it’s important to remember that your audience is diverse – with many enjoying some types of content over others. To help you improve your content marketing

The State of Social Media Marketing 2015

We shared profile and demographic information on each of the popular social networks, but that doesn’t provide a lot of information about the behavioral changes and impact of social media. Mobile, eCommerce, display advertising, public relations and even search engine marketing is being impacted by social media marketing. The fact is… if your business is not marketing on social media, you’re missing a huge opportunity. In fact, 33% of marketers identified social media as a

The State of Search Marketing in 2015

I recently spoke to a group that I’ve been repeatedly invited back to speak to over the last 5 years. At one point in the conversation the topic turned to keyword usage. Jaws dropped as I told the audience to stop worrying about keyword densities and usage throughout their content. While I still think a keyword is great to utilize within the title of a post, for the most part I believe you’re better off