2015 B2B Content Marketing Benchmarks, Budgets and Trends

The folks at Brightcove already did a great infographic on Content Marketing. Now they’ve joined forces with the folks at Content Marketing Institute and MarketingProfs to provide this insight into B2B Content Marketing Benchmarks, Budgets and Trends. This research is incredibly important so that savvy marketers can benchmark their content marketing strategy, processes, and budgets against their peer group. Joe Pulizzi, founder of the Content Marketing Institute and author of Epic Content Marketing. Other key

Follow the Top Social Media Influencers of 2014

Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!). The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including: Educators – provide help and insight Coaches – engage and assist (you’ll find me here!) Entertainers – engage and

Content Marketing Adoption, Tactics and Results in 2014

We’ve published the State of Content Marketing from Eloqua, the Current State of 2014 Content Marketing, and 2014 Content Marketing Trends… are you beginning to see a theme this year? This infographic from Uberflip illustrates the current state of content marketing among B2B and B2C businesses. Which tactics do marketers currently prefer? Are they seeing the results that they expect? What does the future look like? Check it out! This infographic takes a bit of

Free Ebook: Are You Playing the Numbers Game?

We’ve written about how impressed we were with EveryoneSocial to encourage your employees to promote your brand socially. After doing the post, the team there reached out and interviewed me regarding my experience with social media. They took the results of that interview and developed a beautiful ebook that you can download from their site. It’s not beautiful because my mug is on the cover :)… they just did a great job at capturing my

LinkedIn: Top 25 Social Media Experts to Follow

Jason Miller recently posted on social media that he felt like he had given birth when his newest creation was finally published. No doubt he’s proud of this baby! The Sophisticated Marketer’s Guide to LinkedIn is fantastic… creative, colorful, and packed with advice from different marketing professionals, different use cases, and a ton of resources. If you’ve not downloaded it yet – download it and utilize it as a checklist for how you’re putting your

2012 Content Predictions from the Pros

Joe Pulizzi put together quite a list of content predictions for the Content Marketing Institute from almost 80 contributers! I’m not much of a fan of predictions, more often than not folks are almost always incorrect… regardless of their status and authority. I took a bit of a humorous approach to my contribution… but Joe liked it and mentioned it as one of the top 15! New button is added to social sites… The “Shut