John Jantsch

Martech Zone articles tagged John Jantsch:

  • Marketing & Sales Videos
    mc hammer

    MC Hammer 2.0 and Personal Branding

    If you wanted to research a celebrity who has been able to re-energize their career through social media, my first example would be MC Hammer. Everyone has seen the Behind the Music and rise and fall of MC Hammer as a pop icon. MC Hammer has effectively utilized social media to re-insert himself into modern culture again. If you’ve been…

  • Social Media & Influencer Marketingpeople gears

    Social Media and the Employee Conundrum

    John Jantsch asks a great question, Do you have a Social Media Non-Compete? Another question might be, “Can a company enforce a social media non-compete?” Courts have traditionally frowned upon restrictions placed by employers on their employees’ right to find and make a living. Since more and more companies are being compelled to utilize social media and encourage their employees…

  • Content Marketing

    It’s Okay to Decline a Negative Comment

    When I speak, as I did today, to an audience of business people curious about blogging, this is a statement that often turns a light bulb in their heads. Yes. You can moderate comments. Yes. It’s okay to decline a negative comment. I recommend to all businesses to moderate comments. I also encourage those same businesses, though, to analyze the…

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