Jonathan Salem Baskin

Martech Zone articles tagged jonathan salem baskin:

  • Social Media & Influencer Marketingburger king

    Social Media Marketing is Failing

    Last year, I wrote a post in response to Jonathan Salem Baskin, taking exception to his notion that Social Media could be dangerous for companies. (I actually agreed with him on many counts). This time – in my opinion – Mr. Baskin nailed it. Every company has been jumping on the social media bandwagon, increasing marketing spend in that arena,…

  • Social Media & Influencer Marketing
    social web

    The Dangerous Lure of Avoiding the Social Web

    I was thinking about naming this post, Why Jonathan Salem Baskin is Wrong… but I actually agree with him on many points in his post, The Dangerous Lure of the Social Web. I agree, for instance, that social media gurus often try to push businesses into leveraging the media without fully understanding the culture or resources at the company they’re…

  • Mobile and Tablet Marketing

    What’s Passing You By?

    Yesterday I had lunch with a good friend of mine, Bill. As we ate our fantastic chicken tortilla soup at Scotty’s Brewhouse, Bill and I discussed that awkward moment where failure changes into success. I think truly talented people are able to visualize risk and reward and act accordingly. They jump at opportunity, even if the risk is insurmountable… and…

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