Marketing Challenges – And Solutions – for 2021

Reading Time: 4 minutes Last year was a bumpy ride for marketers, forcing businesses in nearly every sector to pivot or even replace entire strategies in the face of unfathomable circumstances. For many, the most notable change was the impact of social distancing and sheltering in place, which created a huge spike in online shopping activity, even in industries where ecommerce was not previously as pronounced. This shift resulted in a crowded digital landscape, with more organizations vying for consumer

Jornaya Activate: In-Market Monitoring and Behavioral Insights for Major-Life Purchases

Reading Time: 2 minutes Jornaya is a data-as-a-service company with a view of more than 350 million consumer purchase journeys every month working in markets where customers invest significant time researching, analyzing, and comparing options on major-life purchases (MLP).  Jornaya Activate provides the only in-market monitoring and behavioral insights platform for major-life purchase marketers in automotive, education, insurance, and mortgage. Marketers can now receive the earliest indicators of buyer intent, by knowing when their customers and prospects are in-market