Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two. Internet Service Providers (ISPs) block Email Service Providers (ESPs)… and then ESPs are forced to block clients. It’s not as simple as double opt-in in the industry. Sites like ours work with partners on shared campaigns
Content curation sets up an editorial layer in the delivery of news and other information. Human editors pick the stories their users “need” to know, as an alternative to flooding them with algorithmically-chosen content their users might “want” to know.
There’s a dirty secret in the Email Industry. It’s the elephant in the room that no one talks about. No one can talk about it for fear of retribution by the very people who are supposed to be policing our Inbox. SPAM HAS NOTHING TO DO WITH PERMISSION That’s right. You heard it right here. I’ll repeat it… SPAM HAS NOTHING TO DO WITH PERMISSION One more time… SPAM HAS NOTHING TO DO WITH PERMISSION But Doug… what are you saying? That’s terrible! That defies what the entire industry tells us. It defies what ISPs