Email Address List Cleaning: Why You Need Email Hygiene And How To Choose A Service

Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two. Internet Service Providers (ISPs) block Email Service Providers (ESPs)… and then ESPs are forced to block

All Email Marketing That Sizzles Is Not Spam

This infographic from LeadPages, a landing page solution, provides some great insight into email marketing and SPAM statistics. Key to this infographic is how many legitimate emails wind up in the junk folder. Chances are that’s where many of yours are, too. Permission-based email continues to lead the pack in incredible click-through and conversion rates. So many businesses are putting all their effort into acquisition strategies to drive more traffic that they forget ways of

Is Email Dead?

When I read the recent story about an IT group in the UK that banned email, I had to stop and think about my own activity on a daily basis and how much email robs me of a productive day. I posed the question to our readers via a Zoomerang poll and very few thought that email would die any time soon. The problem, in my opinion, isn’t email. When email is utilized effectively, it’s

The Dirty Secret of Email Marketing and Internet Service Providers

There’s a dirty secret in the Email Industry. It’s the elephant in the room that no one talks about. No one can talk about it for fear of retribution by the very people who are supposed to be policing our Inbox. SPAM HAS NOTHING TO DO WITH PERMISSION That’s right. You heard it right here. I’ll repeat it… SPAM HAS NOTHING TO DO WITH PERMISSION One more time… SPAM HAS NOTHING TO DO WITH PERMISSION