ActionIQ: A Next Generation Customer Data Platform To Align People, Technology, And Processes

If you’re an enterprise company where you have distributed data in multiple systems, a Customer Data Platform (CDP) is almost a necessity. Systems are often designed towards an internal corporate process or automation… not the ability to view activity or data across the customer journey. Before Customer Data Platforms hit the market, the resources necessary to integrate other platforms inhibited a single record of truth where anyone in the organization can see the activity around

Maximizing Big Data Value with Pepperdata’s Big Data Stack Optimization and Automated Tuning

When leveraged correctly, big data can superpower operations. Big data now plays an important role in everything from banking to healthcare to government. The staggering growth forecast of the global big data market, from $138.9 billion in 2020 to $229.4 billion by 2025, is a clear indication that big data is now a permanent fixture in the business landscape. However, to generate the most value out of your big data, your big data stack needs