The Art and Science of Content Marketing

While much of what we write for companies are thought leadership pieces, answering frequently asked questions, and customer stories – one type of content stands out. Whether it’s a blog post, an infographic, a whitepaper or even a video, the best performing content tells a story that’s explained or illustrated well, and supported by research. This infographic from Kapost really pulls together what performs best and it’s a great example of… a combination of art

Trends in Recruiting Content Marketers

We’ve been blessed at our agency with great relationships with content marketing professionals – from editorial teams at enterprise companies, to offshore researchers and bloggers, to freelance thought leadership writers and everyone in between. It took a decade to put together the right resources and takes time to match the right writer to the right opportunity. We’ve thought about hiring a writer several times – but our partners do such an incredible job we’d never

Ghosts of Marketing Past, Present and Future

Each year I struggle with whether or not to write a predictions post or promote someone else’s. Kapost has put together this infographic – The Ghosts of Marketing Past, Present & Future: The goal of our infographic was to take a snapshot of the past, the present, and not-too-distant future of marketing. We hope you like it. Predictions concern me because they may set an expectation that simply won’t come to fruition. I believe the

Kapost: Content Collaboration, Production, Distribution, and Analysis

For enterprise content marketers, Kapost provides a platform that assists your team in collaborating and producing content, workflows and distribution of that content, and analysis of the consumption of the content. For regulated industries, Kapost is also helpful in providing an audit trail on content edits and approvals. Here’s an overview: Kapost manages each step of the process in a single platform: Strategy – Kapost provides a persona framework where you define each stage in

Are Content Marketers Ready for Disruption?

In a new study commissioned by Kapost from the Aberdeen Group, research found few marketers who feel they’re adequately producing and tracking their content. And an exploitable gap is emerging between content leaders and content followers. Kapost calls the transition period where demand is high but smart planning is in short supply Content Chaos. They designed the infographic below to lay the key obstacles (and benefits) to establishing a well-tuned content operations strategy. With all