Kapost
Martech Zone articles tagged kapost:
- CRM and Data Platforms
6 Steps to Get Customer Data Platform (CDP) Buy-in With Your C-Suite
It would be easy to assume that in the current frighteningly uncertain era, CxOs aren’t ready to make major investments in data-driven marketing and company operations. But surprisingly, they’re still interested, and it might be because they were already expecting a recession. Still, the prospect of the rewards of understanding customer intent and behavior was too important to ignore. Some…
- Analytics & Testing
The Art and Science of Content Marketing
While much of what we write for companies are thought leadership pieces, answering frequently asked questions, and customer stories – one type of content stands out. Whether it’s a blog post, an infographic, a whitepaper or even a video, the best performing content tells a story that’s explained or illustrated well, and supported by research. This infographic from Kapost really…
- Content Marketing
Are Content Marketers Ready for Disruption?
In a new study commissioned by Kapost from the Aberdeen Group, research found few marketers who feel they’re adequately producing and tracking their content. And an exploitable gap is emerging between content leaders and content followers. Kapost calls the transition period where demand is high but smart planning is in short supply Content Chaos. They designed the infographic below to…