What is the Internet of Things? What’s it Mean for Marketing?

Internet connectivity is becoming a reality for virtually any device. This is going to play a large role in big data and marketing in our near future. Gartner has predicted that by 2020 there will be over 26 billion devices connected to the Internet. ]=[op0-9y6q1 What is the Internet of Things Things refers the things that we don’t typically imagine as being connected. Things can be homes, appliances, devices, vehicles, or even people. People will