Keyword Call Tracking
Martech Zone articles tagged keyword call tracking:
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Analytics & Testing
Best Practices for Implementing Call Tracking Across Your Marketing Strategies
Call tracking is an established technology currently undergoing a major resurgence. With the rise of smartphones and the new mobile customer, click-to-call capabilities are becoming far more alluring to the modern marketer. That allure is part of what’s driving the 16% year-over-year increase in inbound calls to businesses. But despite the increase in both calls and mobile advertising, many marketers…