Is Blogging Still Relevant? Or An Outdated Technology and Strategy?

I often review this site’s search performance and old articles that aren’t attracting traffic. One of my articles was about naming your blog. Let’s forget that I’ve been writing this publication that long… as I read the old post I wondered if the term blog even really mattered anymore. After all, it’d been 16 years since I’d written the post on naming your blog and 12 years since I wrote my book on corporate blogging.