How to Monitor Your Organic Search (SEO) Performance

Having worked to improve the organic performance of every type of site – from mega sites with millions of pages, to ecommerce sites, to small and local businesses, there’s a process that I take that helps me to monitor and report my clients’ performance. Amongst digital marketing firms, I don’t believe my approach is unique… but it is much more thorough than the typical organic search (SEO) agency. My approach is not difficult, but it

How Long Does It Take To Rank In Google Search Results?

Whenever I describe ranking to my customers, I use the analogy of a boat race where Google is the ocean and all of your competitors are other boats. Some boats are bigger and better, some old and barely staying afloat. Meanwhile, the ocean is moving as well… with storms (algorithm changes), waves (search popularity crests and troughs), and of course the continued popularity of your own content. There are often times where I can identify

ViduPM: An Online SEO Project Management, Reporting, and Invoicing Platform

While many digital marketing agencies specialize search engine optimization and there are countless tools on the market for SEO,  they’re often focused on the tactical deployment of SEO and not the actual management of customers. ViduPM is built specifically for SEO-focused agencies to manage, collaborate, report, and even invoice your SEO customers. ViduPM Features Include: SEO Project Management – Project Management remains an essential concept for effective Team Management. SEO Management – ViduPM caters to

What is Good SEO? Here’s a Case Study

Over the last few years, I’ve been quite vocal about how so many consultants and agencies in the organic search industry refuse to change. It’s unfortunate as they continue to leave a trail of clients that have invested a lot but actually destroyed their ability to acquire organic authority, ranking, and traffic. Good SEO: A Case Study The following is a chart of one of our recent customers’ keyword rankings over time using Semrush: A

Checking Your Site’s Rank with Personalized Search

One of my clients called last week and asked why, when she searched, her site was first in the rankings but another person had her down the page a bit. If you hadn’t heard the ruckus, Google has turned on personalized search results permanently. That means that based on your search history, your results will differ. If you’re checking your own sites’ ranking, you’ll probably find that they’ve all significantly improved. However, they probably only