Keyword Selection

Martech Zone articles tagged keyword selection:

  • Advertising TechnologyHow Does The Google Ads Auction Work (2023)

    How Does The Google Ads Auction Work? (Updated for 2023)

    Google Ads operates on an auction system, which takes place every time a user performs a search. To understand how it works, it’s crucial to break down the process into key components: Keywords: Advertisers select keywords they want to bid on. These are brand names, company names, words, or phrases related to their business that they believe users will type…

  • Ecommerce and Retail14 ecommerce strategies

    14 Strategies for Increasing Revenue on Your E-commerce Site

    This morning we shared 7 strategies for increasing customer spending in your retail location. There are techniques that you should be deploying on your e-commerce site as well! Dan Wang shared an article on actions you can take to increase the value of your shopper’s carts at Shopify and ReferralCandy has illustrated those actions in this infographic. 14 Strategies for…

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