What Are Meta Descriptions? Why Are They Critical to Organic Search Engine Strategies?

Sometimes marketers can’t see the forest for the trees. As search engine optimization has gained so much attention the past decade, I’ve noticed that many marketers focus so much on rank and subsequent organic traffic, they forget the step that actually occurs in between. Search engines are absolutely critical to every business’ ability to drive users with intent to the page on your site that feeds the intent to your product or service. And meta

How to Use Keywords Effectively for SEO and More

Search engines find keywords in different elements of a page and use them to determine whether or not the page should be ranked in certain results. Proper use of keywords will get your page indexed for specific searches but does not guarantee placement or rank within that search. There are also some common keyword mistakes to avoid. Each page should target a tight collection of keywords. In my opinion, you should not have a page

Cat Breading, Maile Ohye and the Monkey’s Fist

Just received this email: I heard Douglas talk at Blog Indiana about how SEO is dead and keywords are not as important as they used to be. How do you effectively convince clients of this? Would be interested on your take. Note: While keywords aren’t as important… it’s still important to utilize the right keywords. We spend a lot of time with our clients on keyword research. The slide I shared with the audience to

6 Common Keyword Misconceptions

As we continue to dive into deeper and deeper research with clients on the type of keywords that are attracting search traffic, we find that many companies have the wrong idea when it comes to keyword research and usage. A single page can rank well for dozens of keywords. People think they need to have one page per keyword they wish to target… It’s simply not the case. If you have a page that ranks

SEO Is Dead

SEO is dead as we know it. The old math of increased backlinks and stuffing keywords is now a target for Google to identify your site and bury it in the search results. SEO is no longer a math problem, it’s a human one. Social indicators are becoming key to ranking and link algorithms are being retired. It’s time for you to see the truth about SEO… and adjust accordingly. Of course we utilized a

What Search Engines Read…

Search engines index pages with complex algorithms that weigh a ton of different variables, both internal and external to your page. I do think it’s important to recognize what key elements that Search Engines pay attention to, though. Most of them are elements that you have full control over when planning or designing your site or simply writing your page. This is regardless of whether it’s a typical marketing brochure website, a blog, or any

Websites Can Run Scheduled Tasks with Cron

We have a number of redundant monitoring systems at work that regularly execute processes. Some run every minute, some once a night depending on what they are doing. For example, we might execute a script that exports all customers who haven’t made a purchase in 30 days to send them a coupon. Rather than trying to keep track of all of these by hand, it’s much easier to build jobs that are automatically scheduled and