What Are Meta Descriptions? Why Are They Critical to Organic Search Engine Strategies?

Sometimes marketers can’t see the forest for the trees. As search engine optimization has gained so much attention the past decade, I’ve noticed that many marketers focus so much on rank and subsequent organic traffic, they forget the step that actually occurs in between. Search engines are absolutely critical to every business’ ability to drive users with intent to the page on your site that feeds the intent to your product or service. And meta

How to Use Keywords Effectively for SEO and More

Search engines find keywords in different elements of a page and use them to determine whether or not the page should be ranked in certain results. Proper use of keywords will get your page indexed for specific searches but does not guarantee placement or rank within that search. There are also some common keyword mistakes to avoid. Each page should target a tight collection of keywords. In my opinion, you should not have a page

Cat Breading, Maile Ohye and the Monkey’s Fist

Just received this email: I heard Douglas talk at Blog Indiana about how SEO is dead and keywords are not as important as they used to be. How do you effectively convince clients of this? Would be interested on your take. Note: While keywords aren’t as important… it’s still important to utilize the right keywords. We spend a lot of time with our clients on keyword research. The slide I shared with the audience to

6 Common Keyword Misconceptions

As we continue to dive into deeper and deeper research with clients on the type of keywords that are attracting search traffic, we find that many companies have the wrong idea when it comes to keyword research and usage. A single page can rank well for dozens of keywords. People think they need to have one page per keyword they wish to target… It’s simply not the case. If you have a page that ranks