Rank Math SEO Plugin for WordPress is a lightweight search engine optimization plugin for WordPress that includes sitemaps, rich snippets, content analysis, and redirects.
What Are Meta Descriptions? Why Are They Critical to Organic Search Engine Strategies?
Sometimes marketers can’t see the forest for the trees. As search engine optimization has gained so much attention the past few years, I’ve noticed that many marketers focus so much on rank and subsequent traffic, they forget the step that actually occurs in between. The first event that happens when a user searches for a keyword is that they are met with a search engine results page (SERP). That search engine results page lists the
How to Use Keywords Effectively for SEO and More
Search engines find keywords in different elements of a page and use them to determine whether or not the page should be ranked in certain results. Proper use of keywords will get your page indexed for specific searches but does not guarantee placement or rank within that search. There are also some common keyword mistakes to avoid. Each page should target a tight collection of keywords. In my opinion, you should not have a page
The 4 P’s of Modern Search Engine Optimization
The SEO world is shaking a bit at the news that Moz is cutting its staff in half. They state that they’re doubling down with a renewed focus on search. They’ve been a pioneer and essential partner in the SEO industry for years now. My outlook isn’t optimistic for the Organic Search industry, and I’m not sure it’s where Moz should double down. While Google continues to build accuracy and quality results through artificial intelligence
7 SEO Key Strategies You Should be Deploying in 2016
A few years ago, I wrote that SEO was dead. The title was a bit over the top, but I stand by the content. Google was quickly catching up with an industry that was gaming search engines and resulting in the quality of search engines dropping significantly. They released a series of algorithms that not only made it difficult to manipulate search rankings, they even buried those they found doing blackhat SEO. That’s not to
The Key Metrics of Analytics for Inbound Marketing
Even the largest corporations struggle with tracking metrics. For over a decade I’ve said that analytics often produces more questions than it does answers as users are segmenting, filtering, and analyzing traffic. Combine that with the fact that , and you’re really left scratching your head most of the time. Mojo Media Labs has produced this infographic, The Inbound Marketer’s Guide to Data & Analytics. It provides stages of complexity as well as guidance on