Why Only 20% of Readers are Clicking Through on Your Article Title

Reading Time: 2 minutes Headlines, post titles, titles, headings… whatever you want to call them, they’re the most important factor in every piece of content you deliver. How important? According to this Quicksprout infographic, while 80% of people read a headline, only 20% of the audience actually clicks. Title tags are critical to search engine optimization and headlines are essential to getting your content shared on social media. Now that you know headlines are important, you’re probably wondering what

Do Men and Women Prefer Different Colors?

Reading Time: < 1 minute We’ve displayed some great infographics on how colors impact purchase behavior. Kissmetrics has also developed an infographic that provides some input on targeting a specific gender. I was surprised at the differences… and that orange was viewed as cheap! Other Findings on Color and Gender Blue is the most common favorite color amongst both men and women. Green elicits feelings of youth, happiness, warmth, intellect, and energy. Males tend to gravitate towards brighter colors, while

KISSmetrics Releases a Very Revealing Path Report

Reading Time: < 1 minute It always seems the team at KISSmetrics is one step ahead of the curve and they may have done it again with this addition. If you opened Google Analytics flow reports, you get some intriguing data about how people are arriving and leaving your site as well as the flow of traffic through it… but you can’t truly identify the paths people are taking. We have a client right now that we provided insight to

Help Scout: Add Scalable Customer Service to Your Site

Reading Time: < 1 minute Special: Use our affiliate link to get 30% OFF 3 month subscription for HelpScout Standard Plan. While the leaders predict that every company is now a media company, I’d also argue that every company also requires great customer service and response. If there’s one issue that can derail your social media marketing efforts, it’s not responding effectively to customer service requests. Help Scout provides a platform for scalable customer support without the complexity and management