Klout Scores Reinvented… and I Like It!

I had heard about Klout a while ago but didn’t pay much attention until I met some of the Klout team in Las Vegas. I tested it out and found that some of the scores were lacking. For instance, many of us had multiple pages, multiple accounts, and a history online that spanned a decade… but Klout wasn’t impacted by all of that. The last time Klout updated it’s score, they lost me altogether. The

How does Klout Work?

Numbers matter when it comes to online marketing. I’ve been critical of Klout but I still like that companies are trying to develop simple metrics to determine places and people of influence online. I don’t pretend to understand the Klout score too much, and I don’t worry about it too much either. But… from time to time, I do check in on my Klout score (the Klout iPhone app let’s you display it!). If you’d

What’s Your PROskore?

There’s a lot of movement happening right now in the scoring industry. I think Klout has gotten quite a bit of criticism recently… it’s tough being the first guy on the block in any field. I’m thankful that someone took on the tough task of developing the first authority score in the industry, though, and hope they’re able to adapt their algorithms and continue to develop them. One of the competitors I see creeping up

It’s Never As Simple as Fans and Followers

Attention social media marketers: number of followers is not a strong indicator of influence. Sure… it’s obvious and easy – but it’s also lazy. The number of fans or followers often has nothing to do with a person or company’s ability to influence others. Seven Characteristics of Influence Online The influencer must primarily be engaged in relevant conversations. An actor with a bajillion followers won’t necessarily mean that they can influence others regarding your product

Does Marketing Equal Technology?

Do you have to be a technology expert to be a leader in Marketing? Marketing and technology seem to have converged over the last twenty years. Even copywriters need to understand how people read pages – performing A/B testing, recognizing whitespace usage, and viewing heat maps. Brand managers distribute branding guides that are composed of pixel widths, relevant colors and associative words to the brand… all tested and proven with technology. Direct marketers have to

The Gap in Marketing Technology?

Many, many years ago I was an analyst at a Newspaper. Each week I compiled data from across our production and distribution systems and worked to find where there was time or money to be saved. It was a challenging job but I had good leadership and for the decade I worked there, we reduced our operating budget each year. It was an incredibly rewarding job. I was personally responsible for a multi-million dollar budget