Here’s How You Don’t Get Burned with Influencer Marketing

We’ve written before about the traps of influence marketing. As one who is compensated from time to time as an influencer, I’m skeptical of how many influence marketing relationships are setup. Case in point, earlier this year I was invited to the Brickyard because I’m a local influencer on social media. There were a bunch of folks invited from social media – all with high scores on a popular influence scoring engine for Indianapolis. The

HeatSync: Enterprise Competitive Intelligence and Analytics

HeatSync provides a means to collect disparate analytics data from several integrated sources, organize the data, store it, and present it in manner that provides improved insight into a website’s trending and performance. HeatSync pulls data from Alexa, SimilarWeb, Compete, Google Analytics, Facebook, Twitter, Klout, MOZ, CrunchBase and WOT to complete a profile, timeline and comparison engine for your site. Website Profile – The HeatSync Website Profile presents an in-depth detailed view into all aspects

25 Awesome Social Media Tools

It’s important to note that social media platforms are quite different in their goals and features. This infographic from the 2013 Social Media Strategies Summit breaks down the categories nicely. When planning a company social strategy, the sheer number of available tools for social media management can be overwhelming. We’ve compiled 25 great tools to get you and your team started, categorized into 5 types of tools: Social Listening, Social Conversation, Social Marketing, Social Analytics

AddShoppers: Social Commerce Apps Platform

AddShoppers apps help you boost social revenue, add sharing buttons and provide you with analytics on how social is impacting commerce. AddShoppers helps ecommerce providers leverage social media to make more sales. Their sharing buttons, social rewards, and purchase sharing apps help you get more social shares which can then turn into social sales. AddShoppers analytics help you track your return on investment and understand which social channels convert. AddShoppers increases customer engagement by integrating

Klout Scores Reinvented… and I Like It!

I had heard about Klout a while ago but didn’t pay much attention until I met some of the Klout team in Las Vegas. I tested it out and found that some of the scores were lacking. For instance, many of us had multiple pages, multiple accounts, and a history online that spanned a decade… but Klout wasn’t impacted by all of that. The last time Klout updated it’s score, they lost me altogether. The