Kroger

Martech Zone articles tagged kroger:

  • Mobile and Tablet MarketingBeacon Technology and Retail & Venue Proximity Marketing

    How Are Retail Stores And Venues Utilizing Beacons For Proximity Marketing?

    Beacon marketing is a proximity marketing strategy that uses Bluetooth Low Energy (BLE) beacons to send targeted messages and promotions to nearby mobile devices. The goal of beacon marketing is to provide a personalized and contextualized experience to customers, increase engagement, and drive sales. It’s important to note that the technology of beacons is different from geofencing. Beacons are not…

  • Ecommerce and RetailRetail Mobile App Beacon Technology Examples

    3 Powerful Examples of How to use Mobile App Beacon Technology to Boost Retail Sales

    Too few businesses are taking advantage of the untapped possibilities of integrating beacon technology into their apps to increase personalization and the chances of closing a sale ten-fold using proximity marketing vs traditional marketing channels. While the beacon technology revenue was 1.18 billion US dollars in 2018, it’s estimated to reach a 10.2 billion US dollars market by 2024. Global Beacon…

  • Artificial IntelligenceKroger Chefbot Bot

    Kroger Chefbot: A Great Use Case In Providing Value In Social Media with Bot Technology

    Kroger is a local supermarket chain that I really love. They offer home delivery, pick-up, self-checkout, checkout scanners, and more. The company recognizes that providing both value and customer service is paramount to any organization’s success. Technology, of course, is a means to accommodate this. That doesn’t mean that people and processes do not matter, it just means that an…

  • Ecommerce and Retail
    online grocery shopping

    Demographics of the Online Grocery Shopper

    A couple weeks ago I tested Clicklist, Kroger’s online grocery shopping. The system was flawless, with a ton of advantages over grocery shopping. First, I was able to watch my budget while adding each item into my cart. I was able to clearly see every item on sale. The system tracked my most common products I purchased. And it took…

  • Ecommerce and Retail
    in store experience displays personalization

    3 Keys to Modernizing In-Store Experiences… and Revenue

    This weekend I went shopping at the new Kroger Marketplace. Side note… if only Kroger thought investing in their online presence was as important as their retail presence. I digress. The new marketplace was built across the street from the previous Kroger. One step inside and you can see why. A bakery with fresh Artisan bread, a deli with a…

  • Ecommerce and RetailDepositphotos 12588421 s

    The Bright Future of Retail

    While most fields have seen a huge dive in employment opportunities with advances in technology, retail job opportunities are currently on the rise and are looking to be a secure choice for the future. One in four jobs in the United States is in the retail industry, but this industry covers far more than just sales. In fact, over 40%…

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