Kroger
Martech Zone articles tagged kroger:
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Ecommerce and Retail
3 Powerful Examples of How to use Mobile App Beacon Technology to Boost Retail Sales
Too few businesses are taking advantage of the untapped possibilities of integrating beacon technology into their apps to increase personalization and the chances of closing a sale ten-fold using proximity marketing vs traditional marketing channels. While the beacon technology revenue was 1.18 billion US dollars in 2018, it’s estimated to reach a 10.2 billion US dollars market by 2024. Global Beacon…
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Ecommerce and Retail
Demographics of the Online Grocery Shopper
A couple weeks ago I tested Clicklist, Kroger’s online grocery shopping. The system was flawless, with a ton of advantages over grocery shopping. First, I was able to watch my budget while adding each item into my cart. I was able to clearly see every item on sale. The system tracked my most common products I purchased. And it took…
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Ecommerce and Retail
3 Keys to Modernizing In-Store Experiences… and Revenue
This weekend I went shopping at the new Kroger Marketplace. Side note… if only Kroger thought investing in their online presence was as important as their retail presence. I digress. The new marketplace was built across the street from the previous Kroger. One step inside and you can see why. A bakery with fresh Artisan bread, a deli with a…
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Ecommerce and Retail
The Bright Future of Retail
While most fields have seen a huge dive in employment opportunities with advances in technology, retail job opportunities are currently on the rise and are looking to be a secure choice for the future. One in four jobs in the United States is in the retail industry, but this industry covers far more than just sales. In fact, over 40%…