PERIODS: Maximize Your Home or Landing Page with these 7 Pieces of Content

Reading Time: 3 minutes Over the last decade, we’ve really seen visitors on websites behave quite differently. Years ago, we built sites that listed out products, features, and company information… all of which were centered around what companies did. Now, consumers and businesses alike are landing on home pages and landing pages to research their next purchase. But they’re not seeking a list of your features or services, they’re looking to ensure you understand them and that you’re the

The Inbound Marketing Checklist: 21 Strategies for Growth

Reading Time: 3 minutes As you can imagine, we get a lot of requests to publish infographics on Martech Zone. It’s why we share infographics every week. We also ignore requests when we find infographics that simply show that the company hasn’t made a great investment to build out an infographic of value. When I clicked through on this infographic from Brian Downard, Co-Founder of ELIV8 Business Strategies, I recognized them since we’ve shared other work they’ve done. This

5 Ways Animated Explainer Videos Increase Inbound Marketing Effectiveness

Reading Time: 5 minutes When we say video has become an essential part of our daily lives, we’re not joking. We watch online videos every day on our computers, phones and even Smart TVs. According to YouTube, the number of hours people spend watching videos is up 60% year over year! Text-only-based websites have become outdated, and we’re not the only ones saying it: Google is! The world’s #1 search engine gives high priority to video content, which has