Landing Pages

Articles Tagged landing pages:

  • Analytics & TestingDoes Video Really Boost Landing Page Conversions?

    Does Video Really Boost Landing Page Conversions? Not Always—and Here’s Why

    Marketers have long treated video as a silver bullet for landing page performance. For years, a widely quoted statistic claimed that adding video to your landing page could increase conversions by a staggering 86%. The origin of this figure? An old study focused on a single case involving a learning management system—a highly specific context where video may have played…

  • Advertising TechnologyGoogle Ad Agency Deliverables

    5 Deliverables Your Next Agency Must Provide for Google Ad Management

    Choosing the right agency to manage your Google Ads can make or break your digital marketing investment. While flashy dashboards and lofty promises are easy to come by, a performance-driven Google Ads agency like Copify distinguishes itself by a set of tangible, strategic deliverables that translate into real results. Whether you’re running search, shopping, display, or video campaigns, these five…

  • Content MarketingSaaS: Content Marketing Pillars

    Unlocking SaaS Growth: The 4 Pillars of a High-Impact Content Marketing Engine

    Content marketing is a critical growth lever for SaaS companies, but it doesn’t play by the same rules as other industries. Unlike e-commerce, retail, or traditional B2B services, SaaS brands must sell intangible, constantly evolving, and often complex products and services. Moreover, they must accomplish this within competitive markets, through lengthy decision-making cycles, and across diverse stakeholder groups. Buyers aren’t…

  • Email Marketing & AutomationWishpond: Elevating Your Marketing Strategy with an All-in-One AI-Powered Platform

    Wishpond: Elevating Your Marketing Strategy with an All-in-One AI-Powered Platform

    Businesses face the daunting challenge of capturing leads, nurturing relationships, and converting prospects into loyal customers. The complexity of managing multiple marketing tools often leads to inefficiencies, fragmented data, and missed opportunities. Small to medium-sized enterprises (SMEs) particularly struggle with limited resources and the need for cost-effective solutions that deliver measurable results. Wishpond Enter Wishpond, a comprehensive marketing platform designed…

  • Analytics & Testing
    Lost Deal Analysis: Leads But No Closes? How to Analyze and Improve Your Close Rates

    Tons of Leads, But No Sales? Here’s How to Fix It

    It’s a frustrating scenario: your marketing efforts are generating leads, traffic is strong, and people are showing interest—but when it comes time to close the deal, the sales just aren’t happening. This challenge is common in both business (B2B) and consumer (B2C) sales, but the reasons behind stalled conversions often differ. B2B buyers typically involve multiple decision-makers, longer sales cycles,…

  • Marketing ToolsSmall Business Marketing and Sales Platforms (MarTech Stack)

    From Leads to Sales: The Minimal Martech Stack for Small Business Marketing and Growth

    Inbound marketing is a powerful way for small businesses to attract and convert customers without relying on expensive advertising. However, executing a successful strategy requires the proper marketing and sales platforms to create content, capture leads, nurture prospects, and measure results. For small businesses, balancing affordability and functionality is key. Below is a minimal MarTech stack, categorized into free and…

  • Advertising TechnologyReasons Your PPC Strategies are Failing

    15 Reasons Your PPC Strategy is Failing—And How to Fix Them

    Pay-per-click (PPC) advertising is a digital marketing model in which advertisers pay a fee each time a user clicks on their ad. It is a performance-based strategy that allows businesses to drive targeted traffic to their websites, products, or services. Unlike traditional advertising, where costs are based on exposure, PPC ensures advertisers only pay for actual engagement. PPC spans multiple…

  • Analytics & TestingCall-to-Action (CTA) Testing with Hubspot

    Hubspot: How To Test Call-To-Action Variations for Explosive Business Growth

    Understanding your audience is paramount to success. But how can you truly know what resonates with your customers and drives conversions? Enter A/B testing, a simple yet powerful tool that can transform your marketing strategy. HubSpot, a leading CRM platform, offers comprehensive A/B testing features to empower marketers to make data-driven decisions and optimize their campaigns for maximum impact. Hubspot…

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