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  • Content MarketingMilengo Global Content Strategy - Localization and Translation Tips

    5 Tips to Maximize the Impact of Your Global Content Strategy

    82% of marketers are actively investing in content as part of their marketing strategies. Hubspot At the same time, research has shown that translating branded content into local languages improves customer experiences and leads to a greater likelihood of purchase. This makes high-quality translations crucial for achieving your marketing KPIs (such as increasing brand awareness, building customer relationships, and driving…

  • Search MarketingSeobility SEO Checker

    Seobility: Analyze Your Web Page’s Search Engine Optimization With This Simple SEO Checker

    As someone who works to assist our clients with their search engine optimization (SEO) as well as runs a marketing technology publication, you can only imagine how many organic search engine platforms that I’ve experimented with and purchased subscriptions for over the years. In all honesty, I’m growing quite frustrated with the bells and whistles that every SEO platform continues…

  • Email Marketing & AutomationInternationalization for Email Marketing Factors (i18n)

    12 Factors that Impact Your International Email Strategy

    We’ve assisted clients with internationalization (I18N); it’s not fun. The nuances of encoding, translation, and localization make it a complex process. If internationalization is done wrong, it can be incredibly embarrassing… not to mention ineffective. But 70% of the world’s 2.3 billion online users aren’t native English speakers. Every $1 spent on localization has been found to have an ROI…

  • Ecommerce and Retail2Checkout Global Payment Processing

    2Checkout: Scale Your Payment Processing Globally To Maximize Revenue

    If you’ve never had the opportunity to integrate a payment processing solution, you’re in for quite the learning experience. Payment processors have a range of features and offerings… from fees, how long your payments are held, to the user’s checkout experience, global support, fraud prevention, as well as the quality of tools for you to monitor revenue. 2Checkout is a…

  • Content Marketinginbound marketing tips

    24 Inbound Marketing Pro Tips for E-commerce Content Marketing

    The folks at ReferralCandy have done it again with this great compendium of inbound marketing advice for e-commerce content marketing in an infographic. I love this format they’ve put together… it’s a very cool checklist and a format that easily allows marketers to scan and pick up some great strategies as well as advice from some of the best industry…

  • Content MarketingProcope: Speaking Your Audience's Language (Communication Tips)

    Speaking Your Audience’s Language

    It’s only fitting that I write a post about communication sitting in a conference room in France. Last night we had dinner scheduled for 8 PM with a company at Le Procope, the oldest restaurant in Paris (est 1686). We were excited – this restaurant had patrons like Danton, Voltaire, John Paul Jones, Benjamin Franklin, and Thomas Jefferson. We’ve been…

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