Whether you are starting a new business, or launching a new product, the first question you have to ask is, “Who is my market/customer”? Sounds easy, right? Before I get to the part about us completely failing to answer that question correctly, let me give you my two-sentence business pitch: SmartFile (that’s us) is a file sharing company designed for business. We offer businesses a secure, branded way to easily send and receive files. When
I recently wrote about my experience with crowdsourcing your design. The experience was a positive one and I discussed the No Spec movement and opposition to sites like it. Through a sponsored post, this week I tried 99designs. The experience on 99designs was very similar and, I hate to say it, still both simple and enjoyable. I decided to pay for a new Twitter background that better promoted my company, my blog and my services.