Course: Social Marketing for Startups

Udemy is a video repository with classes on a number of topics that range from free to hundreds of dollars – but most of the videos are under $100 and well worth the value. I found this video, Social Marketing for Startups, that’s quite the bargain at $19! The course includes 6 lectures and has already been viewed by 1,194 subscribers. The series includes Dan Martell of Flowtown, Stew Langille of, Laura Lippay, Jeff

Online Collaboration with Facebook? You Bet!

Though limited, Facebook Groups can be used as a platform for online collaboration among small groups of people.

The Kids Don’t Tweet

About two-thirds of my class had never used or even looked at Twitter. Many of those didn’t even know what it was or what it was for.

The Greatest Marketing Tool Ever!

sb.jpg No, I am going to unveil some new great and wonderful technology, website, or other marketing silver bullet that will rocket your company into super stardom. I am talking about great customer service. It seems obvious to say that. Everyone knows that great customer service is a given, but from what I have seen many companies and individuals have forgotten this most basic tenet of business.

ExactTarget Takes Customer Service up a Big (Social) Notch

This morning, I received an email from the folks at ExactTarget that stated that their customer portal had been upgraded to include case management. This isn’t just any little customer portal, though! ExactTarget 3sixty is a fully functioning customer-centric social network that’s integrated with case management, product recommendations, a training library and forums for customers to help one another. I reached out to ExactTarget today and you could tell their was a buzz in the

A Secret to Building Authority and Promoting your Blog

I’ve written before about how helpful Google Alerts are as a strategy for reputation management. Here’s a great tip for you to drive authority for yourself, your product or your service and to help promote your site or blog utilizing LinkedIn Answers and Google Alerts. For the terms that you’d like to build authority on within LinkedIn, make a Google Alert! Select “Web” as the type and “as-it-happens” for how often. Example: If I wish

Why isn’t Networking in Every Curriculum?

This afternoon I was invited to an incredible lunch and discussion with Indiana Business College Harrison College. Indiana is well-known for having some of the finest schools in the country, and in the world, but the folks at Harrison recognize that we’re in a rapidly changing world. They are making an aggressive push to ensure that they will stay ahead of the curve. As we were talking, I realized that there is one glaring tool

Companies turning to Internal Social Networks

There’s a ton of information about all the Social Networks out on the web, but a movement has been afoot to bring some of the advantages of social networks to the Intranet as well. I did some research on the topic for a half-day social networking session I spoke at with the IABC yesterday and the findings were worth taking a deeper look at. I had to dig deep to find info and screenshots, but