Instapage: Your All-In-One PPC and Ad Campaign Landing Page Solution

As a marketer, a core of our efforts is attempting to attribute the sales, marketing, and advertising initiatives we’ve taken to moving our prospects along the customer journey. Prospective customers almost never follow a clean path through conversion, though, no matter how amazing the experience. When it comes to advertising, though, acquisition costs can be quite expensive… so we do hope to constrain them so that we can observe and improve our campaign results. A

How Digital Lead Capture Is Evolving

Lead capture has been around for a while. As a matter of fact, it’s how many businesses manage to GET business. Consumers visit your website, they fill out a form looking for information, you collect that information and then you call them. Simple, right? Ehh… not as much as you’d think. The concept, in and of itself, is crazy simple. In theory, it should be pretty damn easy to capture so many leads. Unfortunately, it

What Marketers Believe Are The Top 3 Successes to Capturing Leads

The great folks at Formstack surveyed 200 small and mid-sized U.S. businesses and non-profits to identify where marketers are going right and wrong with their lead generation strategies. This infographic is a glimpse into a full The State of Lead Capture in 2016 report with more key insights on lead capture challenges and strategies. Their first finding, that marketing requires insight into the sales that close, is beyond critical. Interestingly enough, many companies distance sales from marketing

We’re Proof that Interest in Marketing Technology is Growing!

Our audience is growing. Not a little bit as it’s done gradually the last decade. It’s growing every single month as more and more companies are overwhelmed with the decisions that need made with regard to marketing technology. Martech Zone has grown its reach almost 40% year over year… averaging over 100,000 visits monthly along with ~75,000 email subscribers (now that we’re on CircuPress – the email platform we built for WordPress). Our Twitter, Facebook,

The 7 Keys to Small Business Sales and Marketing

While we assist large businesses with their sales and marketing efforts, we’re a small business ourself. That means that we have limited resources and as clients leave, it’s essential that we have other clients that take their place. This enables us to regulate our cashflow and keep the lights on! It’s a tough situation, though. We often only have a month or two to prepare for the departure of one client and onboarding of the