How Digital Lead Capture Is Evolving

Lead capture has been around for a while. As a matter of fact, it’s how many businesses manage to GET business. Consumers visit your website, they fill out a form looking for information, you collect that information and then you call them. Simple, right? Ehh… not as much as you’d think. The concept, in and of itself, is crazy simple. In theory, it should be pretty damn easy to capture so many leads. Unfortunately, it

What Marketers Believe Are The Top 3 Successes to Capturing Leads

The great folks atFormstack surveyed 200 small and mid-sized U.S. businesses and non-profits to identify where marketers are going right and wrong with their lead generation strategies. This infographic is a glimpse into a full The State of Lead Capture in 2016 report with more key insights on lead capture challenges and strategies. Their first finding, that marketing requires insight into the sales that close, is beyond critical. Interestingly enough, many companies distance sales from marketing –

We’re Proof that Interest in Marketing Technology is Growing!

Our audience is growing. Not a little bit as it’s done gradually the last decade. It’s growing every single month as more and more companies are overwhelmed with the decisions that need made with regard to marketing technology. Martech Zone has grown its reach almost 40% year over year… averaging over 100,000 visits monthly along with ~75,000 email subscribers (now that we’re on CircuPress – the email platform we built for WordPress). Our Twitter, Facebook,

The 7 Keys to Small Business Sales and Marketing

While we assist large businesses with their sales and marketing efforts, we’re a small business ourself. That means that we have limited resources and as clients leave, it’s essential that we have other clients that take their place. This enables us to regulate our cashflow and keep the lights on! It’s a tough situation, though. We often only have a month or two to prepare for the departure of one client and onboarding of the

Socialbungy: Your Peer-To-Peer Marketing Platform

Whenever a new advertiser signs up on our site and they have a marketing platform, we often take a deeper dive and do a blog post about them. SocialBungy recently signed up to advertise so we checked them out and wanted to share it with you. SocialBungy is an event marketing and lead capture tool for the iPad (or any tablet & PC) used to run contests, sweepstakes, and sign-up forms. Perfect for in-store promotions,

Loopfuse: B2B Marketing Automation for SMBs

LoopFuse offers a business to business (B2B) marketing automation platform that tells you who is visiting your website, helps you capture their information, sends lead nurturing emails, scores the best opportunities, and integrates it all into your Customer Relationship Management (CRM) system with advanced reporting. Once in place, you’ll see more qualified leads, shortened sales cycles, increased marketing and sales efficiency, and the automation of once manual and repetitive tasks. In short, we help you