7 Reasons Why Lead Forms are Dead

Both digital retailers and brick & mortar stores are always on the hunt for new and innovative ways to capture more leads and convert them into paying customers. To say this is a big challenge would be an outrageous understatement, as the advent of the internet has made competition fiercer for every industry imaginable. Throughout the years, retails would place “Contact Us” forms on their website with the hope that interested browsers would connect with

Are Lead Forms Dead?

Short answer? Yep. At least in the traditional sense, and by “traditional” we mean demanding visitors’ information before you’ve provided value, or using stale, static content as an incentive. Let’s back up that truck for some background: In our work helping clients increase their online conversions, we’ve noticed a significant, consistent drop in web visitors filling out traditional lead forms. There’s a good reason for that. Buyer behavior is changing, largely because the technology, information