B2B Lead Generation Manifesto

Business to business (B2B) lead generation through content creation is a fantastic strategy. Developing, distributing and promoting content online can grow your authority and build relationships with your prospective customers. Unbounce – a do-it-yourself landing page platform – has developed this infographic, The B2B Lead Generation Manifesto to describe the successful process of B2B lead generation through content marketing. The infographic provides the relevant statistics that support content creation through blogging and writing ebooks, lead

Should Bloggers Correct their Mistakes?

There’s a great discussion on Cranky Geeks that rolled over to TWIT this week that’s near and dear to me with my respect for journalists. Bloggers are not journalists in the traditional sense of the word but we are journalists when viewed from a consumer viewpoint. Corrections are important and should be dealt with, but it depends on the mistake that’s been made. Old posts are still ‘alive’ in search engine results and there are