Lead Grading

Martech Zone articles tagged lead grading:

  • Marketing Infographics
    sales vs marketing

    Sales and Marketing: The Original Game of Thrones

    This is a great infographic from the Pardot team on organizations where sales and marketing struggle to align themselves. As a marketing consultant, we’ve struggled with sales-driven organizations as well. One key issue is that sales-driven organizations often apply the same expectations they have for their sales team to the marketing team. We get hired by sales-driven organizations because they…

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