Pimex: Manage and Monetize Your Marketing Leads

We don’t have an active business development team at our agency, so we know that we lose track of leads and miss out on opportunities that could be perfect. Hubspot reports that 79% of marketing leads never convert into sales. Additionally: 25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. Pimex has launched in beta, allowing users to create automatic replies that satisfy the immediate need

FISH: Capture and Measure User Engagement at Your Next Event

FISH supports brands, event organizers, and sports leagues, with an event operating system that enables the collection of consumer data, facilitates fan engagement at brand activations, and provides fans the ability to collect content, enter sweepstakes, and share experiences through social media. Whether it’s capturing data collection for marquee events, measuring attendee behavior at corporate events or monitoring consumer engagement in a conference, FISH can measure all visitor behavior. The FISH reporting dashboard provides immediate

How are Marketers Like You Selecting a Marketing Automation Provider?

We’ve written about the loose understandings surrounding what marketing automation is, and shared some of the B2B challenges in the marketing automation industry. This infographic from Marketo, who teamed up with Software Advice, shared this infographic on where they combined the results of hundreds of companies to determine what drives organizations to purchase marketing automation systems. Did you know that 91% of buyers are evaluating marketing automation for the first time? This didn’t surprise us,