Content Marketing: Forget What You Heard Until Now and Start Generating Leads by Following this Guide

Are you finding it difficult to generate leads? If your answer is yes, then you are not alone. Hubspot reported that 63% of marketers say generating traffic and leads is their top challenge. But you’re probably wondering: How do I generate leads for my business? Well, today I’m going to show you how to use content marketing to generate leads for your business. Content marketing is an effective strategy you can use to generate leads

Act-On: Purpose-Built, SaaS, Cloud-Based Marketing Automation

Modern marketing is digital marketing. Its broad scope spans outbound and inbound tactics, lead generation and nurturing strategies, and customer lifecycle optimization and advocacy programs. To succeed, marketers need a digital marketing solution that’s capability-rich, flexible, interoperable with other systems and tools, intuitive, easy to use, effective and cost-efficient. Additionally, 90 percent of businesses worldwide are smaller; so are their marketing teams. However, most comprehensive marketing automation solutions aren’t designed to meet the needs of

What is a Chatbot? Why Your Marketing Strategy Needs Them

I don’t make very many predictions when it comes to the future of technology, but when I see technology advance I often see the incredible potential for marketers. The evolution of artificial intelligence combined with unlimited resources of bandwidth, processing power, memory and space are going to put chatbots front in center for marketers. What is a Chatbot? Chat bots are computer programs that mimic conversation with people using artificial intelligence. They can transform the

Who Owns Teleprospecting?

At this very moment, a tug of war between Sales and Marketing threatens conversions, productivity and morale at many sales organizations — perhaps your own, even. Not sure this applies to you? Consider these questions for your organization: Who owns what part of the sales journey? What constitutes a qualified lead? What is the logical progression of a lead-turned-buyer? If you can’t answer these questions with utmost clarity, confidence and agreement between Marketing and Sales,

Sales and Marketing: The Original Game of Thrones

This is a great infographic from the Pardot team on organizations where sales and marketing struggle to align themselves. As a marketing consultant, we’ve struggled with sales-driven organizations as well. One key issue is that sales-driven organizations often apply the same expectations they have for their sales team to the marketing team. We get hired by sales-driven organizations because they realize that their brand hasn’t built awareness, authority and trust online and that their sales

AtEvent Card Scanner: Automate and Enhance Lead Capture at Events

I’m heading to Chicago tomorrow to interview a ton of companies at the Internet Retailer Conference & Exhibition. My standard process on this is to record interviews through the day, write notes, collect business cards, and then head to my hotel room when everyone else is getting together for drinks. Before I forget anything, I submit all the contacts to LinkedIn and then write notes for myself on following up where necessary. Chances are, I’ll