Lead Scoring

Martech Zone articles tagged lead scoring:

  • Artificial IntelligenceWhat is AI? Artificial Intelligence Explained

    What is Artificial Intelligence? A Comprehensive Guide for Business Professionals

    One of the keys to my success throughout the years has been my ability to learn new technology. Innovation in digital marketing has been rapid but consistent… until now. As I watch artificial intelligence (AI) advancements, I fear that I’m falling behind… and it could cost me a great career where I’ve spent every spare minute studying, applying, and implementing…

  • Email Marketing & AutomationTop Marketing Automation Challenges and How To Avoid Them

    The Top 10 Challenges Introduced by Marketing Automation and How To Avoid Them

    There’s no doubt that marketing automation is an incredible way to digitally transform your organization, a way to capitalize on effectively communicating with your prospects and customers, and a means to reduce the resources and workload of manually marketing to them. With any strategy deployed in an organization also comes many challenges, though. Marketing automation is no different. Marketing Automation…

  • Artificial IntelligenceLeadflow: Real Estate Lead Generation Platform with AI Lead Scoring

    Leadflow: An AI-Powered Lead Generation System for US-Based Real Estate Professionals

    Leadflow is a real estate lead generation (leadgen) system for real estate professionals, including landlords, wholesalers, real estate agents, Airbnb hosts, real estate brokers, mortgage brokers, flippers, appraisers, and more. Leadflow provides comprehensive marketing tools and scores each property with Sellability Scores ranging from 0 to 1,000. The higher the score, the higher the propensity of the property to sell.…

  • CRM and Data PlatformsNetHunt CRM: Google Workspace and Gmail Integrated Customer Relationship Management Platform

    NetHunt: The CRM Built For Google Workspace

    NetHunt CRM is a versatile Customer Relationship Management (CRM) solution designed to integrate seamlessly with Google Workspace (formerly G Suite). It is an ideal choice for small to medium-sized businesses that leverage Google Workspace tools for daily operations. Benefits of NetHunt CRM: By connecting with Gmail, Google Calendar, Google Drive, and other Google Workspace applications, NetHunt CRM helps businesses streamline…

  • Analytics & TestingCallRail - Call Tracking Software

    CallRail: Attribute Your Inbound Calls To The Campaigns That Drive Them

    If you’re utilizing the same phone number throughout your site, advertising campaigns, and marketing material, it’s impossible to know what effort was attributed to that phone call. Understanding what makes your phones ring (and texts ping) helps businesses focus their budgets on the marketing that works, reduces their cost per lead, and boosts your marketing return on investment ROI. Call…

  • Sales EnablementSales Technology

    Sales Technology: Past, Present, and Future

    While the overarching focus of the content on Martech Zone is MarTech-related, sales technology is often overlooked. However, having a robust MarTech stack without sales technology leaves a huge opportunity gap within an organization. It’s why we are constantly introducing and discussing sales as part of the overall strategy when it comes to an organization’s digital transformation. It’s important to…

  • CRM and Data PlatformsB2B Data and Marketing Effectively for Revenue Growth

    3 Keys To Marketing Effectively For B2B Growth

    If you’re a B2B marketer you can’t help but notice that the world is a little different these days.  Lately, we’ve all been feeling the effects of an uncertain economy – in the broader market and maybe within our own organizations. But even when the economic picture was rosier (or at least more predictable), there was growing pressure to show…

  • Advertising TechnologyShape CRM, Sales Automation, Pipeline Management

    Shape: CRM, Lead Capture & Scoring, Sales Automation, and Pipeline Management

    It’s amazing to see how advanced sales automation platforms are getting these days. I was just speaking with a colleague of mine where I mentioned that customer relationship management (CRM) was no longer a platform, it’s basically a feature. The platforms of old require often require massive implementation budgets that incorporate third-party integrations and tons of automation. I know… my…

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