The 4 Steps To Implement Or Cleanup CRM Data To Maximize Your Sales Performance

Companies that wish to improve their sales performance typically invest in an implementation strategy of a customer relationship management (CRM) platform. We’ve discussed why companies implement a CRM, and companies often take the step… but the transformations often fail for a few reasons: Data – At times, companies simply opt for a data dump of their accounts and contacts into a CRM platform and the data isn’t clean. If they’ve already got a CRM implemented,

Retina AI: Using Predictive AI to Optimize Marketing Campaigns and Establish Customer Lifetime Value (CLV)

The environment is changing rapidly for marketers. With the new privacy-focused iOS updates from Apple and Chrome eliminating third-party cookies in 2023 – among other changes – marketers are having to adapt their game to fit with new regulations. One of the big changes is the increasing value found in first-party data. Brands must now rely on opt-in and first-party data to help drive campaigns. What is Customer Lifetime Value (CLV)? Customer Lifetime Value (CLV)

Salesflare: The CRM for Small Businesses And Sales Teams Selling B2B

If you’ve spoken to any sales leader, implementation of a customer relationship management (CRM) platform is a must… and typically also a headache. The benefits of a CRM far outweigh the investment and challenges, though, when the product is easy to use (or customized to your process) and your sales team sees the value and adopts and leverages the technology. As with most sales tools, there’s a huge difference in the features needed for a

Online Marketing Terminology: The Basic Definitions

Sometimes we forget how deep we are in the business and forget to just give someone an introduction to the basic terminology or acronyms that are floating around as we talk about online marketing. Lucky for you, Wrike has put together this Online Marketing 101 infographic that walks you through all of the basic marketing terminology you need to hold a conversation with your marketing professional. Affiliate Marketing – Finds external partners to market your

Freshsales: Attract, Engage, Close, and Nurture Leads For Your Business In One Sales Platform

The vast majority of CRM and sales enablement platforms in the industry require integrations, synchronizations, and management. There’s a high failure rate in the adoption of these tools because it’s quite disruptive to your organization, most of the time requiring consultants and developers to get everything working. Not to mention the additional time required in data entry and then little or no intelligence or insight into the journey of your prospects and customers. Freshsales is