Virtual Events Don’t Have to Suck: Marketing Departments Can Make Them Dazzle

We all participated in a lot of virtual events during the pandemic — every human interaction became a Zoom or Meets meeting. After two years of staring at screens, it’s hard to get people to tune into another boring virtual event or webinar. So, why are the best marketing teams investing in virtual events and webinars? When well executed, virtual events tell the brand’s story in a visual format and are able to capture a