Leadership
Martech Zone articles tagged Leadership:
- Sales and Marketing Training
From Harmony to Innovation: The Surprising Impact of Consensus in Marketing
Tomorrow, I’m meeting with my leadership team to reach a consensus on our next campaign strategy focused on attendees at a national retail marketing event. I would have groaned early in my career if I was asked to facilitate such a meeting. As a young, spirited, and talented individual, I wanted to be provided the freedom and accountability to make…
- Analytics & Testing
Digital Transformation and the Importance of Integrating a Strategic Vision
One of the few silver linings of the COVID-19 crisis for companies has been the necessary acceleration of digital transformation, experienced in 2020 by 65% of companies according to Gartner. It’s been on fast-forward since businesses across the world have pivoted their approach. As the pandemic has kept many people avoiding face-to-face interactions in stores and offices, organizations of all types have…
- Content Marketing
Five Top Tips For Building A Thought Leadership Content Strategy
The challenges with regard to our economy in the last few years has highlighted how easy it is to build – and destroy – a brand. Indeed, the very nature of how brands communicate is changing. Emotion has always been a key driver in decision-making, but how brands connect with their audience will determine success or failure. Nearly half of…
- Marketing Infographics
You Keep Using That Word “Creative”…
Robert Half Technology and The Creative Group published a study and infographic, Digital Marketing Dissonance, where 4 in 10 CIOs say their company lacks the support needed for digital marketing projects. While I don’t doubt that’s accurate, the study then breaks some of the data down into two buckets, IT executives and creative executives. I’m not sure that I believe…