Robert Half Technology and The Creative Group published a study and infographic, Digital Marketing Dissonance, where 4 in 10 CIOs say their company lacks support needed for digital marketing projects. While I don’t doubt that’s accurate, the study then breaks some of the data down into two buckets, IT executives and creative executives. I’m not sure that I believe there’s some kind of correlation between being an IT person or being a creative person. Working
Punching Through
On Friday, we had a great time with the team at our technology sponsors,Formstack , discussing small business software and their growth and success in the industry. One conversation really struck a cord with me and that was talking throughFormstack ‘s rebranding. To give some background,Formstack was first launched as Formspring. When the team saw how popular their tool became at soliciting questions, they launched a tool just for that and named it Formspring, then
It’s Time to Turn Your Company Upside Down
When companies describe their management hierarchy, you usually get a pretty cool diagram that ranks employees by who they report to. The ones with the power and the compensation are always listed on top… in order of importance . It’s not a surprise. This puts the customer at the bottom of the hierarchy. Those employees who deal with prospects and customers on a daily basis are typically the lowest paid, inexperienced, overworked and unimportant human
Testing Leadership with Telecommuting
This evening I met with Pat Coyle and other Smoosiers at Pat’s Open House at Smaller Indiana Headquarters. One great discussion I had was with Lalita Amos, a Leadership Coach and Human Resource Specialist, Purdue Alumni, and Adjunct Professor at NYU. I had the pleasure of sharing the stage with Lalita when I spoke to the IABC about the use of Social Networks within companies. Lalita made note that technology is actually forcing managers to
Telling or Showing versus Involving
I’m a huge fan of Tom Peters. Like Seth Godin, Tom Peters has mastered the art of communicating the obvious effectively. I’m in no way trying to disparage their talents. I’ve found this talent in many leaders that I’ve worked with – they are able to take an incredibly complex issue, and simplify it so that the problem and the solution become very clear to all involved. Here’s a great quote from a Tom Peters