A Guide for Marketers About Intellectual Property (IP)

Marketing is a continuous undertaking. Whether you are an enterprise corporation or a small business, marketing is an essential means to keep businesses afloat as well as help drive businesses towards success. So it is important to secure and maintain the reputation of your brand in order to establish a smooth marketing campaign for your business. But before coming up with a strategic marketing campaign, marketers need to fully realize the value as well as the

Do You Need Terms and Conditions, Privacy and Cookie Policies?

Communication and commercial dealings have always gone hand-in-hand. This is true more so now than ever before, with our ever-increasing accessibility to online devices, whether on our computers, tablets or mobile phones. As a result of this instantaneous access to new information, the company website has become a key tool for businesses to deliver their products, services, and culture to a wider market. Websites empower businesses by allowing them to reach and be reached by

The Top Legal Issues with Blogging

A few years ago, one of our clients wrote a great blog post and they were looking for a good image to feature with it. They used Google Image Search, found an image that was filtered as royalty-free, and added it to the post. Within days, they were contacted by a major stock image company and served with a bill for $3,000 to pay for the image use and avoid the legal issues associated with

What Marketers Need to Know about Protecting Intellectual Property

As marketing—and all other business activities — have become increasingly reliant on technology, protecting intellectual property has become a top priority for successful companies. That’s why every marketing team must understand the basics of intellectual property law. What is Intellectual Property? The American legal system provides certain rights and protections for owners of property. These rights and protections even extend beyond our borders through trade agreements. Intellectual property can be any product of the mind

Is Your Marketing Illegal?

Attorney David Castor, an attorney firm specializing in startups and SaaS businesses, emailed me over the weekend with the news that the FTC has settled with its first victim of new disclosure laws. As part of the proposed settlement (PDF), PR firm Reverb Communications and owner Tracie Snitker must remove any iTunes reviews that were written by Reverb employees posing as ordinary customers and who failed to disclose a relationship between Reverb and its game

Thank Goodness for Friends!

For those of you that noticed that I disappeared off the net this weekend, I apologize for not even posting a note or two. We had a bit of a family crisis at home that took all my attention and energy. No matter how important my blog is and keeping up my online reputation, nothing is as important as family. I am very thankful for my friends, online and offline, during these challenging times. I