Content Library: What Is It? And Why Your Content Marketing Strategy Is Failing Without It

Years ago we were working with a company that had several million articles published on their site. The problem was that very few of the articles were read, even less ranked in search engines, and less than one percent of them had revenue attributed to them. I’d challenge you to review your own library of content. I believe you’d be surprised at what percent of your pages are actually popular and engaged with by your

The Real Truth About Your Sales Funnel

First off, we love our sponsors at PaperShare, who have powered our resource library with all of our sponsors’ whitepapers and ebooks. I had a blast working on this infographic with them. During this process, we delved into why content marketing in no longer a single marketing channel; it truly is the foundation that powers all marketing efforts. Why, you might ask? Well, this statistic might or might not surprise you. According to Sirius Decisions: B2B