Link Tracking
Martech Zone articles tagged link tracking:
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Analytics & Testing
Douglas KarrMar 19, 2024
Hootsuite: How to Add Google Analytics 4 UTM Campaign Tracking To Your Social Media Posts
Utilizing UTM parameters for your distributed social media links is essential for effective digital marketing. They provide a robust framework for tracking the effectiveness of your social media campaigns in Google Analytics (GA4) by allowing you to see precisely how much web traffic is derived from specific links shared across your platforms. This information is crucial for evaluating the performance…
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Marketing Tools
Douglas KarrMay 2, 2023
URL Shorteners: How They Work And Why Marketers Should Use Them
URL shorteners are web services that transform long Uniform Resource Locators (URLs) into shorter, more manageable versions. They work by generating a unique, shortened URL that, when clicked or entered into a web browser, redirects the user to the original, longer URL. If you wish to do a great job with attribution and a better understanding of your marketing efforts,…