Accounts don’t make decisions, people do. A successful Account-Based Marketing (ABM) program goes after accounts on the strategic level but speaks to people on the execution level. Influ2 defines this as a high-resolution ABM program where the key features include: Drill to the buying group. Go beyond choosing the target accounts: research specific decision-makers comprising buying groups of your target accounts. Refer to the persona definition of your ICP to put together a list of decision-makers
Databox is a dashboarding solution that where you can choose from dozens of pre-built integrations or use their API and SDKs to easily aggregate data from all of your data sources. Their Databox Designer doesn’t require any coding, with drag and drop, customization, and simple data source connections. Databox Features Include: Alerts – Set alerts for progress on key metrics through push, email, or Slack. Templates – Databox already has hundreds of templates ready to
LinkedIn announces a redesigned reporting experience for LinkedIn Campaign Manager, making it easier to understand how your campaigns are performing. The new interface delivers a clean and intuitive experience that lets you more easily manage and optimize your campaigns. LinkedIn Campaign Manager Enhancements Include: Save time in campaign reporting – With this new reporting experience, you can quickly see how your campaigns are performing and make on-the-fly adjustments to improve results. Data in Campaign
Facebook, LinkedIn and Twitter have all beefed up their advertising offerings. Are small businesses jumping on the social media advertising bandwagon? That was one of topics we explored in this year’s internet marketing survey.
The folks at Blogmost.com developed this infographic and named it Little Known Ways to Build High Quality Backlinks in 2014. I’m not sure I like that title… I don’t think companies should focus on building links anymore. Our local search experts at Site Strategics like to say that new strategies require earning links rather than actively building them. More importantly, I believe this infographic combines a ton of tools and distribution sites where you can
While this infographic provides some insight into each social medium’s advertising platform, I wish it would take a step further and actually discuss what works well on these advertising platforms. For example, on Facebook – advertising that drives conversation and engagement on the company’s Facebook page – coupled with finite targeting of the applicable audience – drives the highest conversion rates. Given mass consumer adoption of social media, over 75% of brands have incorporated social
Designing a web site and setting the web page width to an optimal width is a conversation worth having. Many of you noticed that I recently changed the width of my blog’s design. I pushed the page width out to 1048 pixels. Some of you may disagree with the move – but I wanted to share some stats and reasons on why I pushed the theme width so wide. 1048 pixels was not a random