Linkedin Ads

Martech Zone articles tagged linkedin ads:

  • Advertising TechnologyMETA: Facebook advertising - special ad category tips

    How To Get The Most From META’s Special Ad Category

    With social media platforms constantly adapting to privacy laws and regulations, keeping up with the latest changes and ensuring compliance can be a challenge for advertisers. One such platform, META, has faced its share of legal controversies but still offers some level of advertising through a special ad category. This article will discuss the limitations and benefits of using this…

  • Analytics & TestingSupermetrics - export marketing data automatically

    Supermetrics: Automate Extracting Your Data From Virtually Any Marketing Platform

    It’s an unfortunate truth but a vast majority of SaaS providers don’t have a comprehensive reporting solution and/or lack the capabilities to extract or migrate the marketing data. As marketers struggle to coordinate their marketing strategies across a stack of solutions, they need a tool that can pull the necessary data so they can analyze across mediums and channels. Supermetrics…

  • Advertising TechnologyWhatagraph Multi-Channel Agency Reporting Platform

    Whatagraph: Multi-Channel, Real-Time Data Monitoring & Reports For Agencies & Teams

    While virtually every sales and martech platform have reporting interfaces, many quite robust, they fall short of providing any kind of comprehensive view of your digital marketing. As marketers, we do try to centralize reporting in Analytics, but even it is often exclusive to activity on your site rather than all of the different channels you are working in. And……

  • Advertising TechnologyLinkedIn Campaign Manager

    LinkedIn Campaign Manager Releases Its Newest Campaign Reporting Experience

    LinkedIn announces a redesigned reporting experience for LinkedIn Campaign Manager, making it easier to understand how your campaigns are performing. The new interface delivers a clean and intuitive experience that lets you more easily manage and optimize your campaigns.   LinkedIn Campaign Manager Enhancements Include: Save time in campaign reporting – With this new reporting experience, you can quickly see…

  • Advertising TechnologyMarketingIcons Cover blue

    Social Media Advertising and Small Business

    Facebook, LinkedIn and Twitter have all beefed up their advertising offerings. Are small businesses jumping on the social media advertising bandwagon? That was one of topics we explored in this year's internet marketing survey.

  • Content Marketingsearch distribution

    Smart Ways to Combine Content Marketing with SEO

    The folks at Blogmost.com developed this infographic and named it Little Known Ways to Build High Quality Backlinks in 2014. I’m not sure I like that title… I don’t think companies should focus on building links anymore. Our local search experts at Site Strategics like to say that new strategies require earning links rather than actively building them. More importantly,…

  • Marketing Infographicsstate social ads

    The State of Social Ads

    While this infographic provides some insight into each social medium’s advertising platform, I wish it would take a step further and actually discuss what works well on these advertising platforms. For example, on Facebook – advertising that drives conversation and engagement on the company’s Facebook page – coupled with finite targeting of the applicable audience – drives the highest conversion…

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