The Marketer’s Guide to Becoming a Trust Flow™ Pro

Reading Time: 3 minutes The last two years have brought many changes to marketing. We’ve seen major moves toward mobile, a new drive for dynamic content and a marriage between social and commerce. But one of the most seismic evolutions has been in the SEO space. In 2013, John Mueller announced that Google would no longer be updating PageRank (Toolbar PageRank), its system for ranking Web pages based on value. And it hasn’t. Instead, we have a new sheriff

The Backlink: Definition, Direction, and Dangers

Reading Time: 4 minutes To be honest, when I hear someone mention the word backlink as part of an overall strategy I tend to cringe. I’ll explain why through this post but want to begin with some history. At one time, search engines used to be large directories that were primarily constructed and ordered much like a directory. Google’s Pagerank Algorithm changed the landscape of search because they utilized links as a weight of importance. A common link looks

Best Practices for Post and Status Update Formats

Reading Time: < 1 minute I’m not sure I would have called this infographic How to Create Perfect Posts; however, it does have some great clarification on what best practices work for updating your blog, video and social statuses online. This is the fourth iteration of their popular infographic – and it adds in blogging and video. Utilization of imagery, call-to-action, social promotion and hashtags are great advice and often ignored as marketers just work to broadcast their content. I

Findability – 21 New Rules of Content Marketing

Reading Time: < 1 minute While the foundations of building a site are still in play, it’s the content that’s now successfully driving the success to companies investing in great marketing strategies. Many companies who invested heavily in search engine optimization have seen those investments lost… but companies who continued to push for relevant, frequent and recent content that provided value to their audience continue to see the rewards. Are you ready for a new world of search engine optimization,

LinkTiger: Find Broken Outbound Links in Your Site

Reading Time: 2 minutes The web is constantly moving and changing. Sites get shut down, sold, migrated, and upgraded all the time. A site like Martech has accumulated over 40,000 outbound links on our site over its lifetime… but many of those links don’t work anymore. That’s a problem for a few reasons: Internal resources like images that are no longer found can slow the loading of a page down. Pageload times impact bounce rates, conversions and search engine