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  • Content MarketingAre Interactive Infographics Worth the Investment?

    Are Interactive Infographics Worth The Investment?

    The history and origin of infographics can be traced back to ancient times, but their modern form and popularity surged in the late 20th century. Today’s infographics aren’t just incredible. New trends allow them to be interactive. The History of Infographics Early History: The roots of infographics are often linked to cave paintings and Egyptian hieroglyphs, which used visual representations…

  • Content MarketingOnline Infographic Makers - Canva, Visme, Easilly, Venngage, and Piktochart

    Online Infographic Makers and Platforms

    For several years my agency had a backlog of orders for developing client infographics. The demand for infographic design services seems to have dropped in the last few years, but I have no idea why. When looking for an edge to launch a new domain or grab organic and social media attention, infographics are still our go-to strategy. The demand…

  • Sales and Marketing TrainingMarketing Campaign Planning Checklist Download PDF

    Marketing Campaign Checklist: 10 Steps To Plan For Superior Results

    As I continue to work with clients on their marketing campaigns and initiatives, I often find that there are gaps in their marketing campaigns that prevent them from meeting their maximum potential. Some findings: Lack of clarity – Marketers often overlap steps in the buying journey that don’t provide clarity and focus on the purpose of the audience. Lack of…

  • Marketing Infographicsmarketing automation platforms terms

    14 Different Terms Used Across Marketing Automation Platforms

    I’m not sure why marketers always feel compelled to make up their own terminology for virtually everything… but we do. Even though marketing automation platforms have fairly consistent features, each of the most popular marketing automation providers call each feature something different. If you’re evaluating platforms, this could get pretty confusing as you look to the features of one over…

  • Email Marketing & Automationtruth

    Email List Rental, What You Need to Know

    Frequently maligned and often misunderstood, email list rental is a widely accepted marketing practice that can provide a potent ROI, if you know what to look for and respect the inbox. If you're unfamiliar or unimpressed with renting an email list here's the lowdown on the benefits as well as its key differentiating factors and considerations.

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