Email Preference Center and Unsubscribe Pages: Using Roles vs. Publications

For the last year, we’ve been working with a national firm on a complex Salesforce and Marketing Cloud migration and implementation. Early on in our discovery, we pointed out some key issues with respect to their preferences – which were very operations-based. When the company designed a campaign, they would create a list of recipients outside their email marketing platform, upload the list as a new list, design the email, and send to that list.

I Took A Year Off From Conferences, Here’s What Happened

The last twelve months have been the busiest in our business’ history. We rebranded our Martech publication, moved our offices after 7 years, and honestly rebuilt our services from the ground up. I decided to skip conferences during the year to focus on the business. In fact, I didn’t even make a trip to Florida in the entire time, where I love getting a rest and visiting my Mom. (Mom wasn’t too happy about this!) Prior

11 Essential Ingredients to a Blog Post

Some of the best content you’ll find on the web happen when you’re able to take a complex process and simplify it. Copyblogger has done just that with this infographic on writing blog posts. Every aspect of the advice is to refine and polish the post to acquire and keep readers. There are some key before & afters, too… Before – write your blog on a well-optimized platform that’s aesthetically pleasing, encourages sharing, and provides

Time to Spring Clean that Email Marketing Program

It’s that time of year again. The days are longer and the weather is nicer. People usually take advantage of spring time to be able to clean their houses from top to bottom. I know I’ve already done a deep clean of my humble abode. It’s not a bad idea to translate cleanliness to your email marketing program. Here are some spring cleaning tips: Scrub! Take the time to scrub your lists really well. Find

Why No Intense Debate?

There’s a new kid on the block on the comments side of the business, Intense Debate. The premise of the service is outstanding – provide a central repository to track your visitors’ comments, expand the commentary beyond your blog, and provide a very rich interface to display the comments. There is a single flaw with the service, though, that makes it unusable… the comments are loaded via JavaScript, something that the Search Engines will not