Thinking about launching an ecommerce website? Here are five things that you need to consider before launching your ecommerce website: 1. Have The Right Products Finding the right product for an ecommerce business is easier said than done. Assuming that you have narrowed down the audience segment, you want to sell to, the next question of what to sell arises. There are several things that you need to check for when deciding upon a product. You need to
Volusion’s all-in-one platform makes it easy to get your store set up in minutes. Their platform makes it easy to run your store, accept credit card payments, stocking items or updating your site design. Their ecommerce platform empowers sellers to get up and running with a fantastic user interface and great features. Volusion’s Ecommerce Builder Features: Store Editor – Customize the look and feel of your site with professionally-designed themes and our powerful site editor.
Customers are the lifeblood of every business. Yet, only a few companies can keep up with their evolving demands, leaving a huge window of opportunity for firms that are ready to invest in customer experience and improve their market share. Unsurprisingly, CX management has emerged as a top priority for business leaders who are putting away an increasing amount of resources to ace it. However, without the right technology, it isn’t possible to achieve the
Over the last few years, increased used of digital media by customers has changed the way companies market their brands. Businesses have just a few minutes to capture a visitor’s attention and control their purchasing power. With many options available to customers, each organization has to find a unique mix of marketing strategies that will ensure customer loyalty to their brand. However, all these strategies now focus on building and further improving website engagement. We’ve
Whenever I talk about brand loyalty, I often share my own story when purchasing my cars. For over a decade, I was loyal to Ford. I loved the style, the quality, the durability, and the resale value of every car and truck I purchased from Ford. But that all changed about a decade ago when my car got a recall. Whenever the temperatures dropped below freezing and the humidity was high, my car doors would
We discussed the many benefits of integrating live chat on your website in one of our marketing podcasts. Be sure to tune in! Live chat is intriguing in that the statistics provide evidence that it can not only help close more business, it can also improve customer satisfaction in the process. Customers want help but, in my opinion, they don’t want to really speak to people. Calling, navigating phone trees, waiting on hold, and then explaining
Wow, this is an incredibly comprehensive and well-designed infographic from BargainFox. With statistics on every aspect of online consumer behavior, it sheds light on what exactly is impacting conversion rates on your e-commerce site. Every aspect of the e-commerce experience is provided for, including the website design, video, usability, speed, payment, security, abandonment, returns, customer service, live chat, reviews, testimonials, customer engagement, mobile, coupons and discounts, shipping, loyalty programs, social media, social responsibility, and retail.
Maybe this should infographic could have been one giant recommendation… get readers to convert! Seriously, we’re a bit confounded on how many companies are writing mediocre content, not analyzing their customer base, and not developing longer term strategies to drive readers into customers. My go to research on this is from Jay Baer who identified that a single blog post costs a company $900 on average. Compound this with the fact that 80-90% of all