Ecamm Live: Must-Have Software for Every Live Streamer

A few weeks ago, I shared how I had assembled my new home office for live streaming and podcasting. The post had detailed information on the hardware I’d assembled… from a standing desk, mic, mic arm, audio equipment, etc. Soon after, I was speaking to a good friend of mine Jack Klemeyer, a certified John Maxwell Coach and Jack told me that I needed to add Ecamm Live to my software toolset to take my

HTTP Live Streaming Players: 5 Features You Need to Know

HLS player which is also known as HTTP live streaming is a communication protocol which is the brainchild of Apple that was initially designed exclusively for the Apple devices but eventually it became compatible with other devices as well. Among the various commendable features, the HTTP live streaming platform uses the adaptive streaming technology which targets the streaming subscribers by providing them with both on-demand and live streaming services across all Apple devices. Why do we need

Live Streaming Trends and Statistics

One of our projects this year is to build out a live-streaming desk in our podcast studio.  We can actually utilize the same audio equipment while adding video. Video equipment is coming down in price and many packages are starting to emerge by live-video companies for managing a small studio. We’re hoping to get at least 3 cameras and a system for managing lower-thirds and video integration from desktops or conferencing software. Early adoption has

YouTube: What’s Your Video Strategy There?

We’re always focused on gaps when it comes to our clients’ digital marketing strategy. Search engines aren’t just a channel for businesses and consumers to find the brands they’re looking for, the algorithms are also an outstanding indicator of a brand’s authority online. As we analyze the content that’s driving attention to the brand, we compare the content on each competitor’s site to see what the differences are. Quite often, one of those differentiators is

10 Consumer Trends in 2017… With A Warning!

I know it’s February but we’re not quite ready to let go of the trend data predicted for this coming year. This research on consumer trends from the GlobalWebIndex is dizzying in both the array and scope of changes in consumer behavior. The Trends 17 Report even warns that this year so-called context collapse could spread from the major social media to messaging apps as they add functionality – and users stop engaging. Back in 2012, the average