Local Marketing Strategies for Multi-Location Businesses

Operating a successful multi-location business is easy… but only when you have the right local marketing strategy! Today, businesses and brands have an opportunity to expand their reach beyond local customers thanks to digitalization. If you are a brand owner or a business owner in the United States (or any other country) with the right strategy you can pitch your products and services to potential customers across the globe. Imagine a multi-location business as a

How to Check Your Local Directory Listings

Local directories can be both a blessing and a curse to businesses. There are three key reasons to pay attention to local directories: SERP Map Visibility – companies don’t often realize that having a business and a website doesn’t necessarily make you visible in search engine result pages. Your business must be listed on Google Business to get visibility in the map section of a search engine result page (SERP). Organic Rankings – many directories

All the Details You Need to Rank with Local SEO Marketing

We’ve really been having some fun with a local home service company here in Indianapolis and working on their inbound marketing efforts. Most of our experience to date has been working with enterprise clients who also hoped to rank regionally and we unlocked some great strategies for them. This specific client isn’t in any other city, though, and has a ton of competition here. We deployed an amazing site, built a great content library, produced

What are the Top SEO Ranking Factors in 2017?

We are working with several very large companies on improving their organic search visibility right now and are genuinely surprised at how much their previous search engine optimization is costing them, not gaining them. They were literally paying firms that were hurting their optimization. One company built a farm of domains then popped up short pages with every keyword combination available, and cross-linked all the sites. The result was a mess of domains, brand confusion,

4 Mistakes Businesses Are Making that Hurt Local SEO

Major changes are underway in local search, including Google’s placement of 3 ads up top pushing down their local packs and the announcement that local packs may soon include a paid entry. Additionally, narrowed mobile displays, the proliferation of apps, and voice search are all contributing to increased competition for visibility, pointing to a local search future in which a combination of diversification and marketing brilliance will be bare necessities. And yet, many businesses will

MomentFeed: Localized Mobile Marketing Solutions for Search and Social

If you’re a marketer at a restaurant chain, or over franchisees, or a retail chain, you can’t possibly work across every market and medium to promote each location without some kind of system. Your brand is largely invisible to local search, blind to local customer engagement, don’t have tools to create locally relevant ads, and they are often not managing a complete social media presence. Compound the effort with some key consumer behavioral changes: 80%

Google My Business for Local Search

Last April, I did a post about Google My Business. This weekend, I picked up my daughter from her hair appointment. The salon was beautiful and the folks working there were fantastic. The owner asked me what I did for a living and I told him I helped companies with their online marketing. We were standing at a computer and he shared with me that his point of sales provider also did his website. I

MarketSnare: Local Visibility for National Enterprise

I’ve been a long-time fan of the folks at Cirrus ABS. They’ve now released, MarketSnare, a unique web solution that helps you amplify your local marketing presence! Use this digital tool to create, manage and localize your brand and marketing through a network of local websites – all using one central interface. MarketSnare enables any organization that has multiple locations to have individual websites for each of its locales. The solution can be applied just