UX Design and SEO: How these Two Website Elements can Work together to your Advantage

Over time, the expectations for websites have evolved. These expectations set the standards for how to craft the user experience that a site has to offer.  With search engines’ desire to provide the most relevant and most satisfactory results to searches, some ranking factors are taken into consideration. One of the most important nowadays is user experience (and various site elements that contribute to it.). It can, therefore, be inferred that UX is a vital

A Tiny Bit of Research Can Dramatically Impact Social Shares and Drive Sales

While many small businesses are abandoning Facebook, I’m always intrigued when I see something unexpected happen there for a client. Believe me, unless they’re paying to promote posts… I don’t set expectations too high. One of my clients is a family-run home services company that’s serves throughout the state of Indiana. They’ve been here for 47 years and have an incredible reputation. Recently, a hail storm hit a city just out side Indianapolis, called Greensburg.

4 Essential Strategies For Your Multi-Location Business Online

It’s not a surprising statistic, but it it’s still quite staggering – in their latest infographic on marketing your multi-location business online. MDG researched and identified four essential digital marketing tactics that every multi-location business should be deploying that incorporate search, platform, content, and device trends. Search: Optimize for “Open Now” and Location – Consumers are shifting from searching for future-based things like store hours to more immediate terms such as open now. In fact,

Mia: Local Business Reviews, Loyalty, and CRM

Mia, from Signpost, scans data on millions of consumers to find new opportunities to send the right messages at the right time. This AI-based technology creates emails and texts that your customers respond to, increasing your sales by 10% and upping your review rating by nearly two stars on average. Mia reaches out to customers to see if they’d recommend your business and, if they say yes, she follows up with a reminder to leave

All the Details You Need to Rank with Local SEO Marketing

We’ve really been having some fun with a local home service company here in Indianapolis and working on their inbound marketing efforts. Most of our experience to date has been working with enterprise clients who also hoped to rank regionally and we unlocked some great strategies for them. This specific client isn’t in any other city, though, and has a ton of competition here. We deployed an amazing site, built a great content library, produced

4 Mistakes Businesses Are Making that Hurt Local SEO

Major changes are underway in local search, including Google’s placement of 3 ads up top pushing down their local packs and the announcement that local packs may soon include a paid entry. Additionally, narrowed mobile displays, the proliferation of apps, and voice search are all contributing to increased competition for visibility, pointing to a local search future in which a combination of diversification and marketing brilliance will be bare necessities. And yet, many businesses will