Duplicate Content Penalty: The Myth, The Reality, and My Advice

For over a decade, Google has been fighting the myth of the duplicate content penalty. Since I still continue to field questions on it, I thought it would be worth discussing here. First, let’s discuss the verbiage: What Is Duplicate Content? Duplicate content generally refers to substantive blocks of content within or across domains that either completely matches other content or that is appreciably similar. Mostly, this is not deceptive in origin.  Google, Avoid Duplicate

SEO Buddy: Your SEO Checklist And Guides To Increasing Your Organic Ranking Visibility

The SEO Checklist by SEO Buddy is your roadmap to every important SEO action you need to take to optimize your website and get more organic traffic. This is a comprehensive package, unlike anything I’ve seen online, incredibly helpful to the average business to help them continuously optimize their sites and maximize their visibility on search. The SEO Checklist Includes The 102-Point SEO Checklist Google Sheet The 102-Point SEO Checklist Web Application The 62 Page

Local Marketing Strategies for Multi-Location Businesses

Operating a successful multi-location business is easy… but only when you have the right local marketing strategy! Today, businesses and brands have an opportunity to expand their reach beyond local customers thanks to digitalization. If you are a brand owner or a business owner in the United States (or any other country) with the right strategy you can pitch your products and services to potential customers across the globe. Imagine a multi-location business as a

How to Check Your Local Directory Listings

Local directories can be both a blessing and a curse to businesses. There are three key reasons to pay attention to local directories: SERP Map Visibility – companies don’t often realize that having a business and a website doesn’t necessarily make you visible in search engine result pages. Your business must be listed on Google Business to get visibility in the map section of a search engine result page (SERP). Organic Rankings – many directories

UX Design and SEO: How these Two Website Elements can Work together to your Advantage

Over time, the expectations for websites have evolved. These expectations set the standards for how to craft the user experience that a site has to offer.  With search engines’ desire to provide the most relevant and most satisfactory results to searches, some ranking factors are taken into consideration. One of the most important nowadays is user experience (and various site elements that contribute to it.). It can, therefore, be inferred that UX is a vital