Local SEO
Local SEO, or local search engine optimization, is the process of optimizing your online presence to attract more business from relevant local searches. These are searches performed on Google and other search engines by users looking for products, services, or businesses near them. Whether it’s coffee shop near me or plumber in [your city], these local marketing strategies ensure your business shows up when and where it matters most.
Unlike broader SEO strategies that target national or global rankings, local SEO focuses on visibility within a specific geographic area. This involves optimizing your Google Business Profile, building local citations, gathering reviews, and ensuring your website contains accurate location-based information. Local SEO can be a crucial driver of foot traffic, phone calls, and online leads for brick-and-mortar businesses and service providers alike.
Looking to sharpen your local SEO strategy? Explore the latest articles below for actionable tips, expert insights, and updates on what’s working now in local search.
Articles Tagged Local SEO:
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Paid and Organic Search Marketing
8 Reasons Why Automated SEO Audits Are Likely Hurting Your Site’s Rankings And Wasting Your Time and Effort
We’re helping two clients optimize their platforms for search engine optimization (SEO). Each platform serves a different location and industry, and the audits we’ve delivered to prioritize development are substantially different. There’s often pushback on the priorities from their client’s SEO consultant or internal marketing team that incorporates some third-party automated SEO audit. It’s frustrating, especially given that their sites…
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Paid and Organic Search Marketing
Is Your Business On Bing? Why And How You Should Add It To Bing Places
Bing Places is a local business listing service provided by Microsoft’s search engine, Bing. It allows businesses to create a profile with their basic information, such as name, address, phone number, website, business hours, and photos so that potential customers can find them easily on Bing’s search results, maps, and other services. Bing’s search results offer a map pack just…
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Paid and Organic Search Marketing
Uberall: The AI-Powered Multi-Location Marketing Platform
Businesses with multiple locations struggle to maintain consistent online visibility and engagement. Managing listings, responding to reviews, tracking analytics, and engaging customers across multiple platforms can quickly become overwhelming. Without a streamlined system, businesses risk losing potential customers to competitors who are more accessible and responsive online. Uberall Uberall provides an AI-powered multi-location marketing platform that simplifies location-based digital marketing.…
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Paid and Organic Search Marketing
BrightLocal: Why You Need to Build Citations and Collect Reviews for Local SEO
When you segment a search engine results page (SERP) for the search of a local business, it’s separated into three different types of entries… local advertisements, the map pack, and organic search results. If your business is regional to any extent, it’s critical that you prioritize being found on the map pack. Surprisingly, this has little to do with your…
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Content Marketing
Chekkit: Centralize Your Review Management, Website Chat, Text Messages, And Even Collect Payments In This All-In-One Inbox
If you start to add up the channels and strategies that your local business must use to manage its reputation, respond to leads, communicate with customers, and accept payments… you typically need to deploy multiple platforms or apps to manage it all. Reviews – the lifeblood of a local business is its visibility in local search map packs… and soliciting…
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Social Media & Influencer Marketing
Why Location Management Is Critical To Building Trust With Regional Customers
If you were hoping for brick-and-mortar business success over a decade ago, you first had to make sure that your location had a conspicuous sign and a listing in the Yellow Pages. Today, basic business information can be found in several places — but the majority of people (97%, in fact) learn about local businesses online more than anywhere else.…
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Paid and Organic Search Marketing
What Is The Map Pack? Why Is It Critical To Local Search Optimization?
If you are a local business or retailer hoping for more appointments, foot traffic, or business as a whole – the map pack in Google Searches is a critical strategy. Surprisingly, many businesses don’t understand how the map pack works or how they can maintain and improve their visibility in it. First, let’s start with some statistics on the importance…
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Paid and Organic Search Marketing
Repuso: Collect, Manage, And Publish Your Customer Reviews & Testimonial Widgets
We assist several local businesses, including a multi-location addiction and recovery chain, a dentist chain, and a couple of home services businesses. When we onboarded these clients, I was honestly shocked, at the number of local companies that do not have the means to solicit, collect, manage, respond to, and publish their customer testimonials and reviews. I will state this…
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Paid and Organic Search Marketing
Duplicate Content Penalty: The Myth, The Reality, and My Advice
For over a decade, Google has been fighting the myth of the duplicate content penalty. Since I still continue to field questions on it, I thought it would be worth discussing here. First, let’s discuss the verbiage: What Is Duplicate Content? Duplicate content generally refers to substantive blocks of content within or across domains that either completely matches other content…
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Content Marketing
OneUp: Automatically Post To Google Business Profile From Your RSS Feed
If you’re a local business, it’s critical that you maintain both a website that’s well-optimized as well as a Google Business Profile Account. The vast majority of search engine users never scroll or navigate to organic results that find your website… they interact with the map pack on the search engine results page (SERP). The map pack is the section…