Fascinating Insight on How Location-Based Intelligence is Helping Automobile Marketing

A few years ago, I attended training at the recommendation of my friend Doug Theis on networking. Doug is the best networker I know so I knew attending would pay off… and it did. What I learned was that many people make the mistake of putting a value on the direct connection, rather than the indirect connection. For example, I could go out and try to meet every marketing technology company to see if they

5 Ways Retail Benefits from Hyperlocal Social Monitoring

Retail firms are competing with online retail giants like Amazon and Zappos. Retail brick-and-mortar stores are aiming to provide the best experience to their customers. Foot traffic is a measure of customer motivation and interest (why did the individual prefer to come to the store to purchase when the option of online purchase is available). The competitive advantage any retailer has over an online store is that the consumer is nearby and ready to make

Swirl: In-Store Mobile Marketing Platform for Major Retailers

Swirl In-Store Mobile Marketing Platform™ is the first platform to let large-scale retailers create and deliver personalized content and offers to shoppers based on their specific locations within physical retail stores. The Swirl platform offers an end-to-end solution for retailers to manage effective campaigns that communicate with their customers through their mobile devices anywhere from the neighborhood level, all the way down to a particular area of the store. In May, Swirl launched a pilot

Signal: Communicate via SMS, Email, Twitter and Facebook

Signal is an integrated platform for businesses to manage, monitor and measure their marketing efforts across mobile, social, email and web channels. Basically, a CRM + mobile marketing + email marketing + social media management. We believe that the marketer’s job has become increasingly complex due to the rapid proliferation of marketing channels, and the tools to manage them. Our software helps companies easily manage their marketing efforts in one central place while providing a