Mobile rewards, mobile deals, mobile coupons, emails… all of these apps have one feature in common. They’re all push applications that endlessly nag the consumer to use the promotions that are pushed to them. That’s great for some consumers, but many consumers simply want to take advantage of deals when they’re ready to. That’s the idea behind Shop Your Spot. I appreciate the strategy behind this application because it empowers the user rather than the
The JiWire Location Graph™ platform enhances mobile audience profiles with a combination of location, engagement, demographic, contextual, first and third party data, time of day, day of week and other factors to deliver the audience that is most relevant for your brand. JiWire receives anonymized location data from over hundreds of millions devices, including smartphones, tablets & laptops, delivering significant scale. The precise location data they’re able to acquire allows them to pinpoint exact location
newBrandAnalytics delivers social intelligence solutions for the restaurant, hospitality, government and retail industries. They decipher and analyze reams of social media feedback and translate it into operational insights at local, regional and brand levels for their customers. Here’s an overview of how nBA is utilized in the Restaurant Industry: nBA Insight collects and processes massive amounts of unstructured social media comments about your business at the local, regional, and brand level, so that you can
Rocketfuel has produced this infographic with some details for mobile, social and local behavior. The intersection of social, local, and mobile marketing represents an early and still untapped opportunity for marketers. To make some sense of the SoLoMo landscape, we developed a SoLoMo infographic that combines the most pertinent industry research with our own primary research to share what you need to know about these three often overlapping spheres of consumer influence.
Some pretty amazing stats on adoption of Geosocial and Location-Based Services (LBS) via mobile devices have been revealed in this inforgraphic from Flowtown – Social Media Marketing Application. Over 58% of smartphone users are utilizing these services. The infographic defines each of the services as: Geosocial Networking – this type of social networking uses geographic services and capabilities, such as geocoding and geotagging, to enable additional social dynamics. Location-Based Services – this type of information