LinkedIn Launches Linkedin Website Demographics

LinkedIn is breaking out a great new feature in the next coming weeks, LinkedIn Website Demographics. Website Demographics uses data from LinkedIn’s 500+ million members to provide insight into your company’s website visitors in a way that respects member privacy. Featuring an easy-to-read interface in LinkedIn Campaign Manager, Website Demographics lets you filter your website audience by 8 individual professional dimensions, including: Job title Industry Job seniority Job function Company Company size Location Country Website

Mobile Gaming Marketing at a Glance, the Best Learnings from Operators

A decade in and smartphones have well and truly taken over. Data shows that by 2018, there will be 2.53 billion smartphone users around the world. The average user has 27 apps on their device. How do businesses cut through the noise when there is so much competition? The answer lies in a data-led approach to app marketing and understanding the learnings from mobile marketers who are killing it in their fields. The gaming sector,

Introducing Creative Factory: Mobile Ads Just Got A Lot Easier

Mobile advertising continues to be one of the fastest growing and most challenging sectors of the global marketing economy. According to the ad-buying agency Magna, digital advertising will surpass traditional TV advertising this year (thanks largely to mobile advertising). By 2021, mobile advertising will have increased to $215 billion, or 72 percent of total digital ad-buy budgets. So how can your brand stand out in the noise? With AI targeting a commodity the only way

3 Real-Time Content Localization Methods to Increase Engagement

When people think about content personalization, they think about personal data that’s incorporated into the context of an email message. It’s not about just who your prospect or customer is, it’s also about where they are. Localization is a huge opportunity to drive sales. In fact, According to an infographic by Microsoft and VMob, utilizing real-time data can lead to hyper-personalized content creation. For example, a retailer who aligned seasonal marketing and promotional messages with

Free Demographic Reports? Thanks Facebook!

Did you ever want to get a good demographic profile of your customers or email subscribers? Companies pay quite a bit to send out their lists to companies to match and profile the email addresses on them. The truth is, you don’t have to, though! Facebook for Business has very robust reports – and they don’t cost you a penny. Utilizing Facebook’s Custom Audience tool, you can upload your own email list and then run

Fascinating Insight on How Location-Based Intelligence is Helping Automobile Marketing

A few years ago, I attended training at the recommendation of my friend Doug Theis on networking. Doug is the best networker I know so I knew attending would pay off… and it did. What I learned was that many people make the mistake of putting a value on the direct connection, rather than the indirect connection. For example, I could go out and try to meet every marketing technology company to see if they