Typeform: Turn Data Collection Into A Human Experience

Reading Time: 2 minutes A few years ago, I completed a survey online and it was actually not a chore… it was elegant and simple. I looked up the provider and was Typeform. Typeform came about because the founders wanted to change the way people answer questions on screens by making the process more human & more engaging. And it worked. Let’s face it… we hit a form online and it’s typically an awful experience. Validation is often an

Introducing Creative Factory: Mobile Ads Just Got A Lot Easier

Reading Time: 3 minutes Mobile advertising continues to be one of the fastest growing and most challenging sectors of the global marketing economy. According to the ad-buying agency Magna, digital advertising will surpass traditional TV advertising this year (thanks largely to mobile advertising). By 2021, mobile advertising will have increased to $215 billion, or 72 percent of total digital ad-buy budgets. So how can your brand stand out in the noise? With AI targeting a commodity the only way

3 Rules of Psychology in Sales and Marketing

Reading Time: 2 minutes There were a group of my friends and colleagues that had recently gotten together to opine over what’s wrong with the agency industry. For the most part, it’s that the agencies that execute well often struggle more and charge less. The agencies that sell well charge more and struggle less. That’s a wacky thought, I know, but see it over and over. This infographic from Salesforce Canada touches on the psychology of sales and marketing